Sarid Dvn -ceo/founder.

At one particular talent show in these early years, as I voiced the first two lines, I got a ‘forward’ set off by my mother – she signaled a ‘pull up’ for me when she made two mock gunshots with her voice.  So began my love for the ‘high’ I felt from hearing people whistle, scream, chant my name or in most cases chant my nicknames - ‘likkle Beenie’ and ‘Uroy’ (so named after the popular artistes who bear these stage names). Over a decade later and I am still hailed as ‘Uri” - the shortened version of ‘Uroy’.

I held a kind of local celebrity status during these early years: even cutting ‘dub plates’ for sound systems to play at sessions. Yet I was determined to go beyond St. Bess, to become a ‘dancehall’ artiste. My vocal styling was not that of a hardcore deejay, it was known as the ‘singjay’ quality, which I was marketing to producers as being versatile for both ‘dancehall’ and other genres.

And so, I followed my dream after graduating high school in 1999 and came to live in Kingston, I believed that relocating to the corporate area would further my intended career as a dancehall artiste. After all, the big artistes lived in ‘town’ and I intended to make a name for myself.

I then started voicing at Anchor Studio for Three Kings’ label and later, in about 2002, I worked with Lexus Production. While working with Lexus Production I released the song, “Thumbs Up Ladies”. Notwithstanding my solo releases, I became part of a group known as ‘Reggae Rebels’, which had three other members.

PHOTO-2018-06-24-11-34-01.jpg

PHOTO-2018-06-30-20-45-02.jpg

I was convinced that each move I made was progress to the international recording dancehall star destiny. I performed at stage-shows in and around Kingston (including performances at shows like Spectrum and at a Tribute to Marcus Garvey (Marcus Mosiah Garvey Jnr.); and at nightclubs that were popular, like the ‘Asylum’ and ‘Cactus’. At that time, these performances meant that I was on the brink of an even bigger ‘buss’.

My stage name became ‘Mr. Iiice’, known to my friends also as ‘Freezie’. I had my own name/brand I transformed: of course, man haffi’ represent and fit the name ‘Iiice’. My persona reflected the dancehall culture: from my walk to how I attired. My hair was in plaits, my earrings (of course) and often, I would ‘beat’ (wear) a ‘tiehead’ (headtie). My black lips and red eyes, told, for those who know these signs, under what influence, I was holding my ‘medz’ (meditation). It was a way of life, that ‘holding a medz’, was a part of the process of writing lyrics.

With this image, I was promoted as an ‘up and coming’ artiste by being featured on televisions shows such a ‘Smile Jamaica”, “Reggae Trail” and being interviewed by host ‘Suzy Q’. I embraced the publicity. I was not holding back nor looking back. This was my time!  

 But sometimes the way forward, actually begins on a path you may have sidestepped earlier along the way.


In 2004, I had a near brush with death when a gunshot was fired in my direction and somehow I was unharmed. Later that year, I fell into an illness that made me weak. While enduring this illness, I experienced another shooting incident. This time, I was in the company of friends who were robbed at gunpoint and in this incident, there was a fatal shooting. These narrow escapes would not be the last ordeal where I would wonder if I would survive. My illness prolonged and made me dazed. I was too out of touch with reality to continue performing or recording. In need of care, I returned to my parents’ home. From what I can now remember, because of being ill, I became unable to walk or speak more so sing.

My family members resorted to administering ‘remedies’ they believed possessed supernatural powers that would heal me. I could recall seeing those who visited me were fighting to hold back tears. I had deteriorated and it seemed to them that I would have not survived. Eventually, my family took me to the hospital. By word of a man from another village, a total stranger, not just to me but also my entire family; who said God told him to tell them to take me to the hospital. I was hospitalized only for one day. No treatment seemed to provide a cure except for one injection in my neck from someone who appeared as angel in pure white, provided me some alleviation, enough for me to start talking and walking again, so that I was discharged from the hospital.

Notwithstanding my condition, I began attending Sabbath (Saturday) services at the Church of God (7th Day) I had attended as a child. During my first Sabbath, the Church, by divine inspiration, paused its usual worship and allowed a special prayer to be made on my behalf. Prayer would continue to be offered by the members for my recovery. One Evangelist who is also my blood cousin was called in to help me as he is known as a man who has deep connection with The Almighty Father to deliver persons who had been spiritually harmed. He fervently prayed to God for about two weeks. While the church still too continued praying on my behalf. I soon regained full health and was baptized in the said church. I now testify in one of the songs that has been laid on my heart “Nations of Praise”, and which I share with the world: there is only one true God, one true healer: Jehovah-Rapha. There has never been any clear diagnosis of my illness. It is mainly believed that I was poisoned. But of one thing, I am certain: my experience has helped me develop the conviction that Jehovah-God, creator of all things is truly real. He is the true and living God. He is the One who healed me.


PHOTO-2018-06-30-20-45-17.jpg

 I know I could not go back to the dance hall but having the love for music and that desire to make it remained burning in my heart I started making gospel songs even before I could talk again. In the early part of my recovery I was listenning to the radio and heard a song by Glasiah Robinson  "Survivor". As I heard words SURVIVOR YOU CAN START OVER LIKE A TRUE WARRIOR. PICK UP THE PEACES AND STARD AGAIN. SURVIVORS NEVER QUIT, THEY STAND STILL THE END. After I was reading the Holy Bible and saw the word Survivor in it, it really took my intrest because It spoke to my situation. And I needed a name to reminded me of God's gooodness towards me every day of my life. So I went and look it up in the dictinonary and saw its meaning gave me more conviction that Survivor would be my new artiste name.One of my producers later added "The Gifted".

 Things got really hard financially and I had to leave Portmore where I was living after my recovery and moved in with a church brother in Central Village Jamaica, who allowed me to live there until I got back up on my feet. There he introduced me to some musicains,Clayon Salmon of LIKKLE MAN PRODUCTION who produced  "ONLY TRUE FRIEND", "NATIONS OF PRAISE", HURTING WITHOUT YOU", "TAKE ME HIGH", "MUSIC FT. BAWN AGEN", "CELEBRATING" a wedding song "I LOVE YOU". I started working with Paul Micthel aka Father P at CashFlow Records Sound Jamaica produced two music videos "Only True friend" and "Nations Of Praise" along with setting up profesional photo shoots, radio interview with BEST 100fm in Jamaica and performances.

 I was successful in hosting two Music Ministry Launch at Rosalie Church Of God 7th Day in Kingston Jamaica and the other at Elderslie Primary and Junior High School St.Ellizabeth Jamaica. I had apperances on shows throughout Jamaica.

God's Favour has been truly over my life in every step of the way. After I migrated to St. Kitts In 2017, just under one month I had performances on two nights of the Hosanna Gospel festival. No soon after more and more radio interview opptunities came where I got to tell of the goodness of the Lord in sharing my testimony, Dominion radio 91.5 fm , www.royalcentralpraise.com ,Voice Of The Caribbean radio, Goodwill radio104.5 fm, to name a few.

I continue to work on new music and have a new release "OVERCOME" Produce by BLOODAJESUS Production, since being in St. Kitts.